Local SEO & Google Business Profile Glossary
Plain-English definitions of the local search and Google Business Profile terms every local business owner runs into. No jargon, no filler — just what each one means and why it matters for getting found.
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GBP Post
A short update, offer, or announcement published directly to your Google Business Profile.
Read definition →GBP Verification
The process of proving you own or manage a business before Google lets you control its profile.
Read definition →GeoGrid
A map-shaped grid of search points that shows how your business ranks from many different locations across your service area.
Read definition →Google Business Profile
The free Google listing that controls how your business appears on Search and Maps.
Read definition →Google Q&A
A section on your Business Profile where anyone can ask questions and anyone can answer them.
Read definition →Google Review
A star rating and written comment a customer leaves on your Google Business Profile.
Read definition →Google Search Console
A free Google tool that shows how your website performs in search and flags technical issues.
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Local Pack
The block of three local business listings with a map that Google shows at the top of local search results.
Read definition →Local Rank Tracking
Monitoring where your business appears in local search results over time and across locations.
Read definition →Local SEO
The practice of optimizing a business to rank higher in location-based searches on Google.
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Service Area Business
A business that travels to customers rather than serving them at a storefront, listed by the areas it covers.
Read definition →Sitemap
A file that lists your website pages to help search engines find and index them.
Read definition →Star Rating
The average one-to-five-star score shown on your Google listing based on customer reviews.
Read definition →Structured Data
A standardized code format that helps search engines understand the content on your web pages.
Read definition →Suspended Listing
A Google Business Profile that Google has disabled for violating its guidelines, removing it from search.
Read definition →Put these ideas to work on your Google Business Profile
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