Map Pack
Another common name for the Local Pack, the three-listing map result Google displays for local searches.
The Map Pack is simply another name for the Local Pack, the trio of business listings shown with a map at the top of local search results. The two terms are used interchangeably by marketers, though "Map Pack" emphasizes the map element that accompanies the listings.
Because it appears above organic website results and is tied directly to Google Maps, the Map Pack captures a huge share of local intent searches. Ranking here means your name, rating, hours, and a call or directions button are presented to a customer at the exact moment they are ready to act.
The path into the Map Pack runs through your Google Business Profile: accurate categories, consistent contact details, steady reviews, and genuine activity all raise your odds of being one of the three businesses Google chooses to feature.
Related terms
- →Local PackThe block of three local business listings with a map that Google shows at the top of local search results.
- →Google Business ProfileThe free Google listing that controls how your business appears on Search and Maps.
- →ProximityHow close a searcher is to your business, one of the strongest factors in local ranking.
- →GeoGridA map-shaped grid of search points that shows how your business ranks from many different locations across your service area.
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