Google Business Profile
The free Google listing that controls how your business appears on Search and Maps.
A Google Business Profile, formerly called Google My Business, is the free listing that represents your company on Google Search and Google Maps. It holds your name, hours, photos, categories, services, reviews, posts, and the Q&A section, and it powers the panel customers see when they look you up by name or find you in a local search.
This profile is the foundation of local visibility. Unlike your website, which you host and control fully, the Business Profile lives on Google and is judged directly against nearby competitors for every relevant search. Keeping it complete, accurate, and active signals to Google that you are a legitimate, well-run business worth showing.
For a local owner, the Business Profile is usually the single highest-return marketing asset you own, and it costs nothing. Filling out every field, posting regularly, answering questions, and responding to reviews all feed directly into whether you appear in the Local Pack.
Related terms
- →Local PackThe block of three local business listings with a map that Google shows at the top of local search results.
- →GBP PostA short update, offer, or announcement published directly to your Google Business Profile.
- →GBP VerificationThe process of proving you own or manage a business before Google lets you control its profile.
- →Google ReviewA star rating and written comment a customer leaves on your Google Business Profile.
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