Local Pack
The block of three local business listings with a map that Google shows at the top of local search results.
The Local Pack is the group of three business listings, shown alongside a map, that appears near the top of Google when someone searches for a local service like "plumber near me" or "coffee shop." It is the most valuable real estate in local search because it sits above the traditional blue-link results and pulls the majority of clicks and calls.
Listings in the Local Pack come from Google Business Profiles, not websites. Google chooses which three to show based on relevance, distance, and prominence, meaning how well your profile matches the search, how close you are to the searcher, and how established and trusted your business appears through reviews, citations, and activity.
For most local businesses, earning a spot in the Local Pack drives more phone calls and visits than any other single ranking win. Everything from keeping your profile complete to gathering fresh reviews is ultimately aimed at getting and holding one of those three slots.
Related terms
- →Map PackAnother common name for the Local Pack, the three-listing map result Google displays for local searches.
- →Google Business ProfileThe free Google listing that controls how your business appears on Search and Maps.
- →Organic vs LocalThe distinction between traditional website rankings and the map-based local business results.
- →ProximityHow close a searcher is to your business, one of the strongest factors in local ranking.
Put your Google Business Profile on autopilot
AI posts, review replies, and GeoGrid rank tracking — free credits when you sign up.
Start Free