Review Schema
Structured code added to your website so search engines can display star ratings in results.
Review Schema is a type of structured data you add to your website using a shared vocabulary called Schema.org. It labels review and rating information in a way search engines can read directly, so they understand that a page contains, for example, a 4.8-star average from 120 reviews.
When implemented correctly, review schema can produce rich results, the star ratings that sometimes appear beneath a page in Google search. Those stars make your listing stand out and can meaningfully improve click-through rates, since people are naturally drawn to visibly rated results.
It is worth noting that review schema on your own site is separate from the Google reviews on your Business Profile. Both build credibility, but schema governs how ratings show up in organic website results, while Business Profile reviews feed your Local Pack presence.
Related terms
- →Structured DataA standardized code format that helps search engines understand the content on your web pages.
- →Star RatingThe average one-to-five-star score shown on your Google listing based on customer reviews.
- →Google ReviewA star rating and written comment a customer leaves on your Google Business Profile.
- →Click-Through Rate (CTR)The percentage of people who click your listing after seeing it in search results.
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