Structured Data
A standardized code format that helps search engines understand the content on your web pages.
Structured data is a standardized way of labeling the information on your website so search engines can understand it precisely. Using a shared vocabulary called Schema.org, it tags elements such as your business name, address, hours, products, events, or reviews with machine-readable meaning rather than leaving Google to guess from plain text.
The payoff is twofold. Clear structured data helps search engines index your pages accurately, and it can unlock rich results, the enhanced listings with star ratings, prices, FAQs, or other details that stand out in search. Those enhancements can lift click-through rates even without a change in ranking position.
For a local business, adding structured data for your organization, location, and reviews reinforces the same facts your Google Business Profile already states. It is a technical task, but a high-value one for how your site presents itself in search.
Related terms
- →Review SchemaStructured code added to your website so search engines can display star ratings in results.
- →Google Search ConsoleA free Google tool that shows how your website performs in search and flags technical issues.
- →Click-Through Rate (CTR)The percentage of people who click your listing after seeing it in search results.
- →IndexingThe process by which Google discovers a page, analyzes it, and stores it so it can appear in results.
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