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Enterprise Software 3 months
5.2xheadline result

Enterprise Software Achieves Record ROAS

The Challenge

An enterprise software company managing $150K/month in ad spend was seeing diminishing returns. Their Performance Max campaigns were cannibalizing branded search, and reporting was fragmented across multiple platforms.

The Strategy

We consolidated their account structure, separated brand and non-brand campaigns, implemented value-based bidding for different product tiers, and built unified cross-channel reporting dashboards.

The Results· 3 months

  • 5.2x return on ad spend
  • 43% reduction in wasted spend
  • Revenue per click increased 67%
  • Conversion rate improved from 3.1% to 5.8%

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