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B2B SaaS 4 months
312%headline result

B2B SaaS Platform Triples Qualified Lead Volume

The Challenge

A growing B2B SaaS company was burning through $25K/month on Google Ads with poor conversion tracking and broad keyword targeting. Their cost per qualified lead had climbed to $340, making acquisition unsustainable.

The Strategy

We rebuilt their entire campaign architecture from scratch — restructuring ad groups around high-intent keywords, implementing proper conversion tracking with offline import, and deploying smart bidding strategies aligned to their sales pipeline.

The Results· 4 months

  • 312% increase in qualified leads
  • CPA reduced from $340 to $89
  • CTR improved from 2.1% to 6.8%
  • 4.2x ROAS achieved

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