B2B SaaS 4 months
312%headline result
B2B SaaS Platform Triples Qualified Lead Volume
The Challenge
A growing B2B SaaS company was burning through $25K/month on Google Ads with poor conversion tracking and broad keyword targeting. Their cost per qualified lead had climbed to $340, making acquisition unsustainable.
The Strategy
We rebuilt their entire campaign architecture from scratch — restructuring ad groups around high-intent keywords, implementing proper conversion tracking with offline import, and deploying smart bidding strategies aligned to their sales pipeline.
The Results· 4 months
- 312% increase in qualified leads
- CPA reduced from $340 to $89
- CTR improved from 2.1% to 6.8%
- 4.2x ROAS achieved
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