Work through this checklist to audit and optimize your Google Business Profile. Your progress saves automatically in this browser.
Foundation Verify your Google Business Profile Unverified listings barely rank and can be edited by anyone. Use your real business name (no keyword stuffing) Google suspends listings that add keywords to the name. Set the most accurate primary category Your single strongest ranking lever — be specific. Add relevant secondary categories Cover the other services you actually offer.
Complete the profile Set accurate hours, including holidays Wrong hours frustrate customers and hurt trust signals. Add a local phone number and website URL Consistent contact info feeds NAP consistency. Write a 250+ character description Describe what you do and who you serve, naturally. List your services and products More structured detail = more queries you can match. Upload at least 10 quality photos Listings with photos get more clicks and direction requests.
Ongoing signals Actively ask customers for reviews Review count and velocity are major ranking factors. Reply to every review within 48 hours Google rewards active profiles; customers read replies. Post to your profile at least weekly Regular posts keep your listing fresh and prominent. Answer questions in the Q&A section Seed and answer common questions before customers ask. Build consistent citations on top directories Matching name/address/phone across the web builds trust. Track your local rankings over time A geo-grid scan shows where you rank block by block.
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